If your hiring problems aren’t going away, more job ads won’t solve them. The real issue isn’t visibility—it’s credibility. If your brand is broken, no amount of advertising can save it.
The most common recruitment marketing mistake? Treating symptoms instead of causes. More spend on job boards. More paid social campaigns. More ‘get to know us’ videos. Meanwhile, the real problems—bad culture, poor leadership, weak employer brand—go unaddressed.
If your recruitment strategy relies on brute-force advertising, you’re doing it wrong. Fix the experience first. Get your employer brand in order. Then, and only then, start spending money on amplifying it.
Think about it: no candidate is choosing your company because they saw another banner ad. They’re choosing you because they believe in what you stand for and the experience you offer. So, stop throwing cash at ads and start investing in what actually matters—your reputation, your people, your promise.
