Andrew Mower Tuition
Adrew Mower Tuition is a start-up organisation providing financial tuition to students sitting their ACCA and CIMA qualifications.
Objective
The goal was to create a standout personal brand for Andrew Mower, an award-winning finance tutor, in a traditionally dull and uninspiring industry. The brand needed to feel fresh, engaging, and genuinely connect with students—reflecting Andrew’s approachable, energetic teaching style and dedication to their success. A key part of this was diagnosing the real challenges students face—lack of motivation, fear of failure, and feeling like just another number—and shaping the brand to address these pain points. By building credibility, trust, and motivation into the brand, the aim was to increase course sign-ups and ultimately help more students pass their exams with confidence.
Solution
To break away from the grey, corporate feel of finance tuition, we started by understanding what really holds students back. This insight shaped a bold and energetic brand identity that felt personal and relatable. A vibrant colour palette, engaging imagery, and clean design made learning feel more accessible and less like a chore. Messaging tackled student frustrations head-on—offering encouragement, clear guidance, and a sense of belonging. The result? A brand that resonates, inspires, and supports—leading to a surge in course sign-ups and a strong track record of student success.
