Together We’re Limitless
Kelly is a $5billion revenue global workforce solutions company that specialises in staffing, talent management, and outsourcing services across various industries.
Service:
Campaign Creation
Year:
2023
Industry:
Staffing/Recruitment
Strategy
We knew we had to be bold. Instead of the usual industry jargon, we built a campaign rooted in energy, disruption, and undeniable presence. The Sonic Boom concept was born—a metaphor for Kelly’s ability to break barriers, accelerate growth, and create seismic shifts in how businesses attract and manage talent.
Solution
We crafted a multi-channel campaign that echoed the power of a sonic boom—high-impact visuals, kinetic typography, and a bold, confident tone that demanded attention.
- Striking Visual Identity – A design system inspired by shockwaves, acceleration lines, and bold contrasts, visually embodying the campaign’s momentum.
- Unignorable Messaging – Headlines that cut through the noise, positioning Kelly as the force behind transformative workforce solutions.
- Dynamic Content Strategy – From high-energy video ads to thought-provoking LinkedIn content, every touchpoint reinforced the idea of breaking through barriers.
- Experiential & Digital Activation – Interactive elements and engaging storytelling ensured the campaign resonated across key platforms.